Profile diagram
Visualisation used to show the relative position of research objects. In the example there are four brands rated for several dimensions in a survey.
Source:
Reymann, Detlev (2009) Wettbewerbsanalysen fur kleine und mittlere Unternehmen (KMUs) - Theoretische Grundlagen und praktische Anwendung am Beispiel gartenbaulicher Betriebe (Visualisation information web site)
http://addictedtor.free.fr/graphiques/RGraphGallery.php?graph=145
http://addictedtor.free.fr/graphiques/RGraphGallery.php?graph=145
Interactive features
None
Benefits & pitfalls to avoid
- Line-charts imply that data is continuously changing. If your data is discrete you might consider a bar-chart instead.
Create your own
- Comparative charts are used to compare things such as performance, ranks, changes or characteristics. Basic comparative charts can be created in standard applications such as Excel using line graphs.


